Your information,
treated with care.
A clear overview of how The Little Toy Lab handles personal information.
Information we may collect
Depending on how you use our website or contact us, we may receive information such as your name, email address, delivery or billing details, order information and messages you send to us.
Why we use it
We may use personal information to respond to enquiries, process and fulfil orders, provide customer service, meet legal and accounting obligations, prevent fraud and keep appropriate business records.
Lawful bases
The lawful basis we rely on depends on the purpose. This may include performing a contract with you, complying with a legal obligation, our legitimate interests in operating and protecting the business, or your consent where consent is required.
Sharing information
We may share information with service providers where needed to run the business, such as hosting, email, payment, delivery or professional service providers. We do not sell your personal information.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, tax, accounting or reporting requirements.
Your rights
Depending on the circumstances, UK data protection law gives you rights over your personal information, including rights to access, correct or erase information, restrict or object to certain uses, and withdraw consent where consent is the lawful basis.
Contact and complaints
For privacy questions, contact info@thelittletoylab.co.uk. You also have the right to raise concerns with the UK Information Commissioner's Office.
Last updated: 10 August 2026.